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Getting started: Transactional emails serve a defined and simple purpose. They differ from traditional mass-emails because they're generally sent on a user-by-user basis, instead of large list of users, and are generally used to deliver purchase receipts, account updates, security notifications, and more.

Where MailChimp can be used to send newsletters to several subscribers in one large blast, Mandrill is specifically positioned to send transactional emails, and offers relevant tracking and metrics that isn't necessarily available through a traditional email platform.